Sonidos de Miami

A 360 Campaign for Estrella Damm

For the past two years, we’ve been the force behind Sonidos de Miami—a bold, citywide campaign in partnership with Estrella Damm, the beer of Barcelona. Our agency led every facet of this 360 activation, from creative direction and experiential events to digital campaigns, influencer strategy, and hyper-local community engagement.

More than just a music series, Sonidos de Miami is a love letter to the city’s sound. Over a three-month run each year, we turn up the volume on Miami’s cultural pulse—curating shows, launching sonidosdemiami.com, building interactive city maps, and driving digital storytelling across platforms.

We activated 50+ local venues, collectives, and studios for custom event programming and show promotion, pairing that with branded content, giveaways, and strategic influencer collaborations to deepen reach and relevance.

The result? A fully integrated campaign that makes Estrella Damm synonymous with Miami’s creative community—authentic, impactful, and unforgettable.

Annually: 2.5 million+ digital impressions, 5,000+ show attendees, 50+ venues supported, 85+ events promoted